Corporate Social Responsibility (CSR) among the Managers of Flour Mills Industry in Khyber Pakhtunkhwa-Pakistan: Theory and Practice

Pervez  Akhtar; Shahid Khan  Kakakhel

doi:10.54418/ca-81.105

Authors

Pervez Akhtar Ph.D. Research Scholar, Department of Management Sciences, Qurtuba University of Science and Information Technology, D.I. Khan
Shahid Khan Kakakhel Associate Professor, Department of Management Sciences, Islamia College University, Peshawar

DOI:

https://doi.org/10.54418/ca-81.105

Keywords:

Corporate Social Responsibility, anagement attitudes and behaviors, Flour mills industry, ethical responsibility of firms, stakeholders

Abstract

The core aim of the study is to explore the know-how and practice about Corporate Social Responsibility (CSR) among the managers of Flour Mills Industry of Khyber Pakhtunkhwa. Primary data has been collected from a sample of 21 Flour Mills in Khyber Pakhtunkhwa through interview technique. The study adopts qualitative approach for investigating the problem. The results show that the management of the industry has somewhat understanding of the concept of CSR. In addition, they demonstrated assertive behavior for executing CSR. However, due to little know-how about CSR on the part of managers, its execution and implementation have not been carried out in an effective and fruitful way. Arranging training for firms employees on CSR, establishing a CSR Unit in the Govt. Industries department for making CSR policies and coordinating with the firms and government legislation for practicing CSR are some of the recommendations of the study.